Sunlit arcade with arched shadows falling across a warm terracotta floor

Strategy advisory · London

Advice for the irreversible.

Partner-led advice for boards facing decisions that are hard to reverse.

Partner portrait
Partner portrait
Partner portrait
Partner portrait

Five partners, one of them yours

120+

Engagements completed since 2008

Taking two new engagements this quarter

  • Market entry

  • Succession

  • Board effectiveness

  • Capital allocation

  • Pricing

  • Organisational design

  • Scenario planning

  • Transaction diligence

Our position

Most firms are hired to confirm a decision. We are hired while it is still open — when being wrong is counted in years.

Eleanor Hallam, Founding Partner

What we do

Clear answers to expensive questions.

Four kinds of work, and one habit of mind: a hard question, answered well.

01

Strategy review

A structured second look at the plan you already have — what it assumes, where it is fragile, and what would need to be true for it to work.

Typically · The plan has not changed, but the market has.

You get · A written position on where the plan is fragile.

02

Market and portfolio decisions

Which markets to enter, which to leave, and where the next pound of capital earns the most. Evidence first, then conviction.

Typically · Growth has spread you thinner than anyone will say aloud.

You get · Evidence by market, and a recommendation on where capital goes.

03

Transactions and major moves

Support before the bankers arrive and after they leave — the case for the deal, the price of walking away, and the first hundred days.

Typically · A deal is live and the board is not aligned.

You get · The case for and against, and a first hundred days.

04

Governance and succession

Boards, ownership, and the handovers that define a firm. The slow questions that reward being asked early.

Typically · A founder is leaving, or the board has outgrown itself.

You get · A transition plan the partners will actually sign.

The firm

Built small, on purpose.

The structure is the strategy — few people, senior people, and no ambition to be larger than useful.

Nine people. Five partners. No pyramid.

Partner-led by design

Every engagement is staffed by the people who sold it. Nothing is handed down.

H.

Independent since 2008

48h

A considered reply

Every brief answered within two working days.

Memos, not decks

Positions in writing, short enough to be argued with.

Scope

Evidence

Position

Decision

Six to twelve weeks, with an end date

Engagements are scoped to end. If the work should continue, that is a new decision — yours, not ours.

The difference

Consulting, without the theatre.

Most consulting is built to be sold. Ours is built to be used. The difference shows up in the room.

An empty room with slatted shadows across bare walls

Elsewhere

Junior teams delivering the work

Sixty-slide decks, few decisions

A framework for every problem

Fees that reward duration

Advice that follows the room

Terracotta arches and a stair in warm afternoon light

With Hallam

Partners in the room, doing the work

Short memos, clear positions

First principles, not templates

Fees tied to the decision

Advice you can act on Monday

Where we work

Nine sectors, one way of thinking.

Most of our partners have run businesses in the sectors they now advise.

  • Logistics

  • Healthcare

  • Industrials

  • Energy

  • Financial services

  • Infrastructure

  • Consumer goods

  • Technology

  • Professional services

Selected work

Problems we were trusted with.

A few of the problems we have been trusted with. Client names stay confidential; the thinking does not have to.

How we work

How an engagement runs

Four steps, one owner each, and an end date agreed before we start.

01

Day one

A conversation

You bring the problem; we bring questions. No proposal until we both believe the work is worth doing.

02

Week one

A written scope

Two pages: the question, the evidence we will build, the fee, and the end date.

03

Weeks two to eleven

The work

Analysis and interviews, a partner in every session. You see drafts early and often, not once at the end.

04

Week twelve

The decision

A short memo with a clear position, argued in person. Then it is yours — we stay reachable, not billable.

Client voices

Trusted in the hardest rooms.

What clients say when the engagement is over and there is nothing left to sell them.

Portrait of Leila Haddad
Portrait of David Vane
Portrait of Claire Donovan
Portrait of Marcus Bell

“The memo was eleven pages. It settled a debate that had run for eleven months.”

Leila Haddad

Chief Executive

Carrowfield Health

“They asked the question our own board had been avoiding for two years.”

David Vane

Chair

Ashgrove & Vane

“The only advisers we have ever invited back without a new problem in hand.”

Claire Donovan

Chief Financial Officer

Morrow Precision

“We expected frameworks. We got judgement.”

Marcus Bell

Chief Executive

Kestrel Ledger

Portrait of Leila Haddad
Portrait of David Vane
Portrait of Claire Donovan
Portrait of Marcus Bell

“The memo was eleven pages. It settled a debate that had run for eleven months.”

Leila Haddad

Chief Executive

Carrowfield Health

“They asked the question our own board had been avoiding for two years.”

David Vane

Chair

Ashgrove & Vane

“The only advisers we have ever invited back without a new problem in hand.”

Claire Donovan

Chief Financial Officer

Morrow Precision

“We expected frameworks. We got judgement.”

Marcus Bell

Chief Executive

Kestrel Ledger

Insights

Writing on difficult decisions.

Occasional essays on strategy and governance, written by the partners.

Questions

Asked before every engagement.

The things most clients ask before the first conversation.

How do engagements usually begin?

How long does a typical engagement run?

Who actually does the work?

How are fees structured?

Do you work outside the United Kingdom?

What happens after the final memo?

Work with us

Bring us a difficult problem.

The first conversation is free and confidential. If we are not the right firm, we will say so.

What happens next

01

A reply from a partner within two working days

02

A forty-five minute conversation

03

A two-page scope, or an honest no

Taking two new engagements this quarter

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